Sandy (Wu) Nguyen


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During every step of the way, you’ll have exclusive access to my client portal where you can access our correspondence, documents, invoices, and contracts in one convenient place.

If you are a local to Los Angeles, I would prefer to meet in person for our status updates. Because of the COVID-19 pandemic, I have switched to online meetings. I often utilize Google Meets to screenshare and walk you through my work in progress. 


After you contact me about your identity design project, I’ll be in touch to get an overview of your needs. Together we’ll determine the scope and timeline. I’ll send you a proposal and contract with terms. Once approved, to begin a project a standard 50% deposit is required. The remainder is due when the work is completed. If another payment plan is more suitable, we can discuss options.


Research is the most important step in the design process—we can’t design a logo or the look and feel of your brand without a roadmap, and in this step, we’ll create one. I’ll provide a questionnaire to help you clarify the unique attributes of your brand. It’s sort of like a personality test for your company. I’m interested in your goals and objectives, your company’s capabilities and values, who your target market is, where you’re currently positioned, and where you want to take the brand in the future.

    I’ll also survey:
      ︎Your existing logo, website, print and digital materials.
      ︎Your competition’s brand identity so that you can stand out.

Concept Development

Here’s where ideas come to life. I’ll work up several creative options for you—smart solutions that make sense and are a great fit with the parameters we’ve established in the discovery phase of the identity design process.


From among the concepts presented, you’ll choose the best idea to focus on. Then we’ll refine it through a few iterations until it’s just right.


Time to show the world! When you’ve approved the designs, I’ll create the final artwork files and deliver them to you and/or your print vendor. If needed, I’ll contact printers for quotes and manage the printing process for you. If your identity design project includes a website, we’ll hit publish and make it live. If your project includes a brand style guide, all the elements of your brand identity—logo, typography, color palette, photography style, icons, patterns, and more— will be captured and described in this document so you’ll have a handy reference to keep you on brand going forward.

If you have a design project in mind, I’ll be happy to talk it over with you. Reach out today so we can get started!